About this space
This space exists because I’ve always been interested in how things are made, and how people experience them once they’re out in the world.
My career started in print and packaging, where design was tactile and permanent. You noticed weight, texture, color, and how something felt in your hands. There was no undo button, and that forced a level of intention that still shapes how I think today. Even now, in a digital-first world, I’m drawn to the physical side of experience: the way people interact with objects, interfaces, and environments in real life.
Over time, my work has expanded into leading digital projects, including websites and apps. I found myself just as interested in the process as the output: how teams communicate, why certain projects succeed while others stall, and how details like having thorough documentation in place, make or break good work. I’ve come to appreciate the unsung tools of getting things done: well-organized spreadsheets, clear notes, thoughtful planning, and the kind of project management “geekery” that keeps complex efforts moving forward.
More recently, my curiosity has shifted toward technology and AI. Not from a hype perspective, but from a human one. I still remember when my brother introduced me to ChatGPT in late 2022 and immediately realizing how disruptive this shift could be. Not just for work, but for how people think, create, and solve problems. That moment was a pivotal one for me and made me want to slow down and really pay attention to what was changing, and how human creativity shouldn’t be lost in the process.
In this space, I explore ideas around design, technology, branding, books, systems, and the everyday experiences that shape how we work and live.
I don’t claim to have all the answers, but I do believe in paying attention, asking better questions, and holding onto the human side of things as our tools evolve.
If you’re curious about how ideas take shape, how technology influences our lives, or why the details still matter, you’re in the right place.